Exploring myths, biases and potential misconceptions hindering important and innovative business-arts partnerships

BASA’s biennial ArtsTrack research tracks consumer engagement in arts and culture and their perceptions of businesses sponsoring these activities. While access to the latest in-depth ArtsTrack report is exclusively a benefit of membership, BASA ASSEMBLY observes the intention of research to develop and share knowledge to enrich society. Specifically in the business and research stream, this is approached by disseminating some key findings from ArtsTrack No. 9 and using it as a catalyst for relevant conversations with diverse stakeholders about the relationship between the private and creative sectors, as well as the place of research.

Drawing on principles of enquiry, curiosity, collaboration, suspension of judgement, diversity, respect, understanding, creativity, and adaptability, the BASA ASSEMBLY business and research stream aims to explore myths, biases and misconceptions that may be hindering important and innovative business-arts partnerships; consider the relevance and influence of different voices and interpretations, particularly when it comes to arts and culture research; ponder how effective communication, research, cultural sensitivity and harnessing the unique strengths of these two sectors might help them cross boundaries and collaborate meaningfully, and think differently about investment in the creative sector.

MADELEINE LAMBERT
HEAD: RESEARCH + GRANTS